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JOHN CASABLANCAS

INSTITUTE

The insight being that these students were

'born to do this'

OVERVIEW

Our job was to establish John Casablancas as a well-defined educational institute, with high levels of front of mind awareness amongst its core target audience and of course, fill classes.

BRAND IDENTITY, BRAND STANDARDS, COLLATERAL, WEBSITE, VIDEOS, OUTDOOR, TRANSIT, PRINT

JCI has become the leading hair, fashion and make up school in Vancouver.  Most classes now have waiting lists throughout the year.

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